Strategic communications
Communications strategies built around what you're trying to achieve, with a clear plan, sequencing and measures of success.
Strategic communications, reputation & advocacy
Sharper strategy.Quiet counsel.Stronger
reputation.
The name
In Old Norse, Runa means confidante: someone you trust with what matters most.
For the leaders and organisations we work with, that trust is everything. The issues are high stakes and the campaigns matter, so you need someone you can give the full story to.
Runa is led by Claire Pitman. Claire advises CEOs and leadership teams on strategy, reputation, communications and stakeholder engagement.
She started in newsrooms, rising to executive produce the country's most-watched news bulletin, then moved into corporate affairs at one of Australia's largest ASX-listed companies.
It's a rare combination. Claire knows how a story gets made, and how a big organisation makes its decisions. So every piece of advice is built knowing how it will land inside the organisation, and how it will travel outside it.
What we do
Counsel that shifts the conversation.
Narrative, media and storytelling
Narrative for an organisation, a leader, an issue or a campaign, tailored for each audience. Earned media strategy, shaping the stories and preparing spokespeople, and bringing it all to life through content.
Counsel to leaders
Advice for CEOs and leadership teams on high-stakes decisions and moments, and building the profile and voice of leaders stepping forward.
Stakeholder engagement
Mapping who needs to move across government, regulators, industry and community, then building and running the engagement to bring them along.
Brand and reputation
Defining what an organisation stands for and how it talks about itself, and protecting the trust it has built.
Risk, crisis and issues
Spotting the risk early, planning for it, and managing it when it lands. Across media, stakeholders, government and regulators.
Advocacy campaigns
Proactive campaigns that shift the public conversation on an issue, designed and led from strategy through to delivery.
Change and transformation
Communications for major change and transformation programs, inside the organisation and out, including stepping in alongside a leadership team for as long as the work takes.
How we work
Close enough to understand.
Clear enough to challenge.
- 01
Get to the heart of it
Whether it's a challenge or an opportunity, we start with an honest picture of what's really going on and what you want to achieve, including the things that don't usually get said in a bigger meeting.
- 02
Give a clear view
What we'd do, why, and what could go wrong. A recommendation, not a menu of options.
- 03
Test it against every audience
How it will read with government, regulators, industry, media and your own people, the lot.
- 04
See it through
Advice doesn't stop at the recommendation. We execute it alongside you, adjusting as things move.
The difference
Senior attention.
Independent thinking.
Straight answers.
Founder & adviser
You work with Claire directly, from the first conversation to the final call. She brings long-held relationships across media, government and industry, and a gift for aligning different voices and views, then finding a path forward everyone can get behind. When the job needs more hands, we bring in specialists we trust in government advocacy, creative and production.
A confidential conversation