Strategic communications
Communication strategies grounded in organisational purpose, commercial reality and the world outside.
Strategic communications & reputation advisory
Quiet counsel.
Clear direction.
Stronger reputation.
For leaders and organisations navigating consequential moments.
The name
In Old Norse, Runa means a confidante — someone trusted with what matters.
That idea sits at the heart of our work. We advise leaders when the path is not obvious, the stakes are high and every word carries weight.
Thoughtful and independent, we bring perspective to complexity — helping organisations act with clarity and communicate with conviction.
What we do
Counsel for moments that shape what comes next.
Reputation advisory
Clear-eyed counsel to understand, protect and strengthen the reputation that matters to your organisation.
Issues and crisis counsel
Calm, experienced support before, during and after the moments when judgement matters most.
Leadership and change
Helping leaders communicate with conviction through transformation, transition and uncertainty.
How we work
Close enough to understand.
Clear enough to challenge.
- 01
Listen closely
We begin by understanding the whole picture — the context, the people and what is left unsaid.
- 02
Find the signal
We separate what matters from what merely makes noise, bringing the real issue into focus.
- 03
Set a clear course
We turn complexity into practical direction, then stay close as decisions become action.
The difference
Senior attention.
Independent thinking.
No theatre.
Founder & adviser
You work directly with experienced advisers who stay close to the brief — from the first difficult question to the final decision.
Our advice is candid, considered and made to be useful. No fixed playbooks. No unnecessary noise. Just the right counsel, at the right time.
A confidential conversation